Hanson Marketing

Linking Products to Markets Worldwide

Hanson Marketing Channel Development

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Structuring multi-tier channel partnerships, licensing, OEM, and supplier contracts.

Performing distributed searches to link companies with trusted channel partners.

As a company matures, it continually re-plots its course, to meet growth and re-organization opportunities. Hanson Marketing recognizes that channel partnerships should update with you similarly. 

As manager of international sales and marketing for a developer of CAD-CAM software for electronic design engineers, Hanson Marketing developed and led a network of international value-added resellers (VARs). Intellectual technology transfers were negotiated through licensing and localization agreements with master distributors in Asia and Europe.

The results? Revenue from this VAR channel netted 40% of the company's annual revenue, and the company became of three top providers worldwide. Owing in part to its reputable reseller network and positive market image, the company was successfully sold.