Award-Winning Global Partnerships by Hanson Marketing
In October 2008, Hanson Marketing's excellence in international business development was recognized with an Export Achievement Certificate, presented by Hawaii's lieutenant governor and the director of the Hawaii Export Assistance Center.
Hanson Marketing contributes to export success in multiple business sectors, matching products and services with end-users in high-growth markets.
Hanson Marketing has managed resources and staff in the areas of international sales, bi-national trade with Mexico and Canada, global marketing communications, and partnership development for a series of successful international companies.
Market assessment, international partner searches, and integrated marketing leadership of a range of products -- highly complex software, consumer electronics, mobile telephone accessories, broadband access equipment, telecomm infrastructure, and consumer packaged goods -– has included the organization and hosting of trade missions, match-making with prospective international partners, and formation of international events.
Skills that find and retain influential new customers and partners in overseas markets:
- Negotiation of OEM, licensing, distribution and technology transfer agreements
- Multilingual presentations to diverse audiences that inform and persuade
- International budget creation and analysis, regardless of company size
- Management of costs of goods and channel margins, taking into account such market pressures as energy, transportation, and insurance costs