Hanson Marketing: Event Marketing - See and Be Seen
Hanson Marketing organizes and stages events in partnership with trade missions from foreign and local governments, private sector trade associations, and district export councils. Incentive programs such as VAT refunds and trade subsidies allow affordable events for product rollouts and partner recruitment that help startup companies and new exporters contain cash flow.
The results? As director of alliances for a cash-strapped startup manufacturer of broadband wireless infrastructure, Hanson Marketing partnered with Motorola's Latin America division to sponsor dealer meetings, training summits and product roadshows. Fluency in Spanish helped accelerate product load-in and key customer wins. The startup's innovative technology and influential dealer network attracted a buyer soon after.
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