Hanson Marketing

Linking Products to Markets Worldwide


Go-to-Market Launch: Enterprise Software Streamlines Collision Repair


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Mitchell International relied upon Hanson Marketing's proven technology marketing leadership to head up an accelerated go-to-market launch. Working under severe time constraints, written and visual messaging guidelines were created and deployed to marketing communications, product marketing and sales operations teams.

Leading an in-house, cross-functional launch team, our experience in technology marketing leadership and specialized knowledge of multi-tier sales channels helped Mitchell to reach its launch goals. The new product was rolled out at a leading industry trade event, where it caught the eye of influential customers and booked record sales. 


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